Girl Undiscovered
// Role: Collaborative Brand Building & Development + Creative Direction + End-to-End Creative Execution + Managing & Overseeing Creatives //
A lifestyle skincare brand with clean, efficacious formulas designed to empower girls aged 15 to 25 and skin enthusiasts, to feel confident and embrace the best version of themselves.
I had the privilege of working closely with the two visionary founders on rebranding, brand building, and team development. I helped redefining the brand concept, crafting business strategies, developing formulas & packaging, and creating digital visual assets and production.
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All assets showcased in this section are for portfolio purposes only. Reproduction, distribution, or circulation is strictly prohibited without prior written consent from girl undiscovered.
Packaging + Formula Development
// Role: Concept and formula development + end-to-end creative execution from concept development to production + Sourcing & Oversea Production //
The packaging supports the concept of ‘the skincare for the girl-in-motion’ and her busy life. It was intentionally crafted to be 100ml and under–portable and travel-friendly–keeping it visually captivating to align with the social media savvy audience.
Hydrocolloid Patches
// Role: Concept and formula development + Visual design + Sourcing + Directing Overseas Production in Korea //
When developing the Hydrocolloid Patch, I felt deeply inspired to align with the brand’s ethos of empowering girls to embrace the confidence, even in the face of imperfections like pimples, which are a natural part of life and nothing to be ashamed of. The patches were intentionally designed to be eye-catching and fun, integrating into her daily life as a positive experience.
Web Development
// Role: Creative Direction, Concept Development, Initial Prototype Dev. to Overseeing Creative Process There After //
