// End-to-End Creative Execution + Event Planning and Execution //

The ‘Bloom’ was created as secondary packaging for Englewood Lab’s color cosmetic formula debut and showcased at the 2017 CEW event. The structure’s unfolding motion symbolizes a blooming flower to celebrate a new product launch. By modifying the structure to hold and to fit the products inside, adding a vibrant color gradient and spot gloss details on a soft-touch background, brought the blooming flower concept to life.