At cLABS Studio, we specialized in creative and functional visual asset creations, including graphic design, packaging design, videography, photography, illustration, animation, brand & corporate identity, web design, social media content, marketing & presentation materials, as well as expo, tradeshow & event execution.
As president of cLABS, l built, led and mentored a talented team of creatives across on-site, hybrid, and remote setups. I managed creative direction as well as daily operations and strategic planning, driving productivity and growth.
This portfolio highlights key projects achieved under my leadership at cLABS Studio.
©2024 cLABS Studio, All Rights Reserved
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The Rootist x Focus Art Fair
// Role: End-to-end event planning + operation, Creative Direction + Execution //
When Rootist Haircare sponsored Focus Art Fair in Manhattan in 2024, where I led cross-functional collaborations in creative direction, planning, management, and event execution. Working alongside cLABS, the PR team, and Rootist, I oversaw visual content creation, booth deco, on-site operations. To reflect the brand’s ethos and the fair’s sustainability theme, Rootist partnered with emerging artist LOWA, whose work also highlights sustainability.
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Video: The Link Link
// Role: Creative Direction + Overseeing Production //
To elevate the Rootist brand and its sustainability collaboration with artist LOWA beyond a traditional booth at the Focus Art Fair, I introduced the idea of serving a unique hors d’oeuvres during the VVIP event. Partnering with Michelin-experienced Chef Kiki, we developed “Link Link,” an artistic culinary concept. This short film, purposely directed & created in a studio setting, was showcased behind the serving booth at the fair.
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Website for Morae Packaging
// Role: Creative Direction + Overseeing end-to-end creative execution //
From visual and editorial content creation to brand identity development, photography, video production, location shoots, and webdesign & ongoing site maintenance, the website reflects the Morae Packaging’s prestige, elegance, and functionality as well as cLABS capability. With a clean, user-friendly UX/UI design, it effectively showcases the services offered. Explore the live website via the link below.
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Packaging for iLABS
// Role: Creative Direction //
To reflect the brand’s groundbreaking innovation in skincare, to challenge the stereotype of an outdated, dry, and uninspired industry, the design features a sleek, modern, and premium aesthetic. Using a minimal color palette, tone-on-tone themes, and a contemporary typeface, it stands out from competitors and sets a new benchmark in the skincare manufacturing.
**Design and Photography was done by in-House Talents. -
Packaging for Gary Player SPF 50
// Role: Creative Direction //
This limited edition packaging was created to commemorate the legendary golfer Gary Player at his 2023 event in Florida. Reflecting his timeless elegance and professionalism in sports, the design emphasizes a reserved yet stylish and prestigious aesthetic. A refined color palette of black and copper gold was chosen to embody these qualities and celebrate his iconic status.
**Design and Photography was done by in-House Talents. -
cLABS Studio
// Role: End-to-end creative execution from concept dev to production //
LOGO & BRAND IDENTITY: cLABS stands for Creative LABS. It was named as a creative counterpart to iLABS (Innovation Labs), a skincare manufacturing company. It was created to provide visual contents to the founder’s entities and to grow beyond, representing functional design and creativity. Drawing inspiration from the iLABS logo, which I also designed during the launch, I retained its form and color to create a cohesive and unified brand identity for cLABS.